CAse study:

DEAN HEFFTA

Director of Development

Water Street Solutions

Who used Forté:

Leaders & Management, Individuals

Dean Heffta uses the Forté Profile with his consulting company, Water Street Solutions.

Unlike most consulting companies, Dean’s company specializes in consulting for agriculture workers, specifically farmers.

“OVER TIME, WE CONTINUED TO MAKE FORTÉ A PART OF HOW WE ENGAGED WITH THE EMPLOYEES, EMPLOYEE-MANAGER RELATIONSHIP, AND AS TEAM MEMBERS. WHEN WE BRING CLIENTS IN FOR CLIENT MEETINGS, WE WILL TAKE THEM THROUGH A FORTÉ SESSION. THE RESULTS ARE WELL RECEIVED, ESPECIALLY SINCE IT IS FARMER FAMILIES GENERALLY WHO ARE USING THE PROFILE. THERE ARE TWO FROM EACH OPERATION THAT COME IN FOR A SESSION AND THEY USUALLY HAVE NEVER BEEN THROUGH AN EXERCISE LIKE THAT. THEY LOVE IT.”

Introduced to Forté in 2003, Dean is a relatively new user compared to some of the other clients of Forté. Since he came to Water Street Solutions in 2006, he immediately saw a way to implement Forté into his consulting company. Unlike many companies, Dean walks his clients through the entire process and then has them work with an advisor on a weekly basis to make sure that they continue to use their results.

Since he has begun using the profile with farmers, Dean said that usually after one of his clients takes the profile with his coworkers, the client usually wants to take it with regard to their marital and family relationships.

Unique to many other users, Dean is able to see his clients use their profiles in their professional and private life. He says that there are two reasons that keep him using the profile. “The first reason is the simplicity of the survey. Most other tools that we have been around, and that I have been exposed to, simply take a lot longer to complete. The other thing that is really important to us about Forté is the adapting component. Allowing people to say: ‘I know I am different in that environment. This provides me the platform to communicate how I have adjusted depending on the environment.’”

Two of Dean’s clients have been married for 25 years. However, every time they went to a social function, they always ended up in a fight. The husband was an extreme extrovert, while the wife was an ambivert. She became an introvert when she was put in an uncomfortable situation. The husband enjoyed being sociable, and whenever the wife was left alone, she would get frustrated.

After the couple took the profile together, they understood each other’s different communication styles. They were able to solve their problems and they haven’t had a fight in four years.

Dean stated that as many as 40 percent of his clients are ambiverts. The Forté Interpersonal Profile is the first tool of its kind to acknowledge what an ambivert zone is and how certain people can act in different situations when they are uncomfortable or stressed. Dean says it is a relief to many of these clients when they go through their Forté profile and understand the ambivert zone that they are in.

“That was really weird,” is a statement Dean often hears from his clients, many of whom are shocked by Forté’s quick and highly accurate results. To Dean, the Forté Profile has been instrumental in understanding his clients in both their family relationships, as well as their relationships with their coworkers.