CAse study:

CISSY BOWMAN

Director of Communication

Mt. Lebanon School District Pittsburgh, PA

Who used Forté:

Leaders & Management, Individuals

As Director of Communication for the Mount Lebanon School District in Pennsylvania, Cissy Bowman understands the value of interpersonal communication.

As communication director, Cissy is in charge of all internal and external communication, branding, website content, communication planning, and serves as a strategic advisor to the superintendent and school board.

“KNOWING THAT MY ORGANIZATION IS UNDERGOING A MAJOR TRANSITION, REORGANIZATION, AND BECAUSE SOME OF OUR ROOT ISSUES WERE STEMMING FROM LACK OF GOOD INTERPERSONAL COMMUNICATION SKILLS DEVELOPMENT IN OUR ADMINISTRATORS, I THOUGHT IT WAS A PERFECT TIME FOR OUR ORGANIZATION TO USE FORTÉ.”

Out of all the case studies, Cissy is the newest Forté client, having been exposed to it less than one year ago. Her first exposure to the Forté came from her daughter, a professor at the University of North Carolina Wilmington in the Communication Studies Department. Dr. Jeanne Persuit worked with Forté for her advanced Integrated Marketing Communication (IMC) course where the class created a IMC plan to implement the Forté in higher education. Dr. Persuit sent Cissy a primary survey request to get her input about the profile. After seeing the group presentation of Dr. Persuit’s students and experiencing the Forté Interpersonal Profile personally, Cissy decided to implement the Forté in her school system to help improve communication.

Since Cissy has been using the Forté, she has noticed an improvement in everyone’s communication, especially between her and her boss, the superintendent. “We are at completely different ends of the spectrum. He is extremely dominant and I am patient. Some strategies that I needed to employ to better communicate with him were reinforced through the Forté report.” She said that after her boss saw his communication profile and realized that he was the most dominant person in the organization, the biggest risk taker, and the least patient, he has a better understanding of how he needed to communicate with his coworkers.

As a new user to Forté, she believes that, so far, the interaction report has been one of the most useful and beneficial tools that Forté offers. “It brings it down to one-on-one communication and that is what I am really interested in. My job is about creating relationships and being able to strengthen skills of a person I am interacting with,” Cissy said. “When I look at an interaction report of two people who have not worked together before, it gives me more to go on. I can work on the same page and adapt to make my communication more effective.”

Cissy ended her interview by saying that she is very thankful to UNCW and to Dr. Persuit for introducing her and her organization to Forté.